Leading plastic surgeons called for tighter regulation of the cosmetic surgery industry this week, deeming it to be an under-regulated “wild west”.
The surgeons are members of the British Association of Aesthetic and Plastic Surgeons (BAAPS), and perform cosmetic surgeries both in the NHS and at leading private hospitals.
Members of the association believed that adverts for cosmetic procedures, which feature in the tabloids and in women’s magazines, should be banned.
BAAPS president Fazal Fatah said, “Over the last decade the BAAPS has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient”.
“We have warned against the unrealistic expectations set by reality ‘makeover’ shows and against crass competition prizes promising ‘mummy makeovers’ and body overhauls.